Sports Should Be Mandatory Public Schools - 888 Words

Unicef illustrates, Sport is a good-entry point for the promotion of life skills-based education and healthy lifestyles, including the values of physical fitness, proper nutrition and how to make choices that positively impact health. In other words, Unicef believes that sports assist an individual in all aspects of life, whether it is physical, mental, or life skills oriented. Simply put, participating in a sport has multiple benefits that can be applied to everyday life. For this exact reason, sports should be implemented mandatory in public schools. Although some parents believe that sports have more consequences than benefits, the physical activity included in athletics is proven to increase child health. Accordingly, there are articles such as, Younger Kids. Longer Seasons. More Injuries, conclude that children should lay off physical activity due to the ever-looming threat of injuries and children are safer and better off staying away from sports. On the flip side, articles suc h as, Why Sport and Play, list the boons of the physical activity involved in sports. I assert that sports should be mandatory in public schools because it offers benefits that children should not go without. I wholeheartedly endorse the making a student participate in at least one sport can benefit a student s mental and physical health, grades, and school attendance. I believe that sports benefit children’s mental health. For example, no matter what the child is doing, life throwsShow MoreRelatedMandatory Drug Testing for High School Athletes Essay1338 Words   |  6 Pagesevents. Mandatory drug testing was not allowed in public schools until June 2002 when the Supreme Court allowed for public schools to do random drug testing (Carroll 23). This decision allowed for drug testing in all schools throughout the United States not just for athletes but also students who are in any activities within the school, for example clubs and competitive events (Carroll 23). Even though drug testing is now allowed by the Supreme Court many schools do not yet have mandatory drug testRead MoreStudent Athletes And Physical Education1604 Words   |  7 Pagesphysical education in order to graduate. Envision a student who does very well in school and would like to take advanced placement or running start classes in order to better prepare themselves for c ollege. This student, however, cannot take these classes because he or she has to take physical education, a gradation requirement, and does not have the schedule flexibility to fit both classes in. Almost every school in the United States requires students to take physical education in order to graduateRead MoreThe Pros and Cons to Physical Education Essay1662 Words   |  7 Pagesgovernment are weighing the pros and cons of allowing physical education in school. I believe that even though the funding being used to pay for equipment and gymnasiums could be better spent on books and materials for other classes, physical education should stay in school because it provides healthy exercise for children and teens. It also gives the less fortunate but deserving children a chance to play and excel in sports. Obesity is a huge concern in America today. We see more children, teensRead MorePhysical Education Should Be Mandatory in Schools Essay502 Words   |  3 Pagestelevisions and video games conditions young people to be less active. The safety of children is also a concern, with all the violence that is occurring parents are protective and want to keep their children indoors, decreasing their time outdoors. Schools also provide less time for physical activity programs by focusing more on academics. Consequently children who are not physically active will have a lesser chance of being healthy. There are many benefits of regular physical activity for childrenRead MoreShould College Athletes Be Paid?1713 Words   |  7 PagesCollege sports are one of the largest and fastest growing markets in today’s culture. With some college sports games attracting more viewers than their professional counterparts, the NCAA is one of the most profiting organizations in America. Recently there has been controversy in the world of college sports as to whether the college athletes that are making their universities and the NCAA money should receive payment while they are playing their respective sport. Many believe that these athletesRead MoreRequired Physical Education in Schools912 Words   |  4 Pagesstandards from the National Association of Sports and Physical Education for Schoolchildren (Rochman). While the physical education at schools are declining in the United States because the state requirements for education are putting pressure on schools to increase the class room part and decreasing the physical education. Schools are trying to save money for the core classes math, Science, Language Arts, and History. With that lack of physical activity in schools the childhood obesity is increasing.Read MoreCollege Athletes Have A Lot On Their Plate Between Jobs, Classes, Practice And Games869 Words   |  4 PagesColleges should pay their students for their time of tr ying to keep the college s sports reputation well; the students are still trying to juggle their classes so they will not receive a failing grade. College is not a cheap investment, and some of the students are stuck with the job of paying for it without the financial help of family members. The cost of tuition and fees averaged $32,405 at private schools, $9,410 at public schools, and $23,893 for out-of-state students at a public school. (CollegedataRead MoreDrug Testing of High School Students1075 Words   |  5 PagesMandatory Drug Testing of High School Athletes Brandon had always wanted to play football for his high school team. He had always been one of the slowest and smallest boys in his grade. While in 8th grade, he was introduced to performance enhancing drugs. He was sold on the fact that they would make him stronger, faster, and maybe give him a shot to make the high school football team. During his first year of taking the performance enhancing drug, Brandon had increased strength and self-prideRead MoreBenefits Of A Uniformed School Day1550 Words   |  7 PagesA Uniformed School Day Uniforms have been a key element in promoting a successful, safe and unified establishment. Those successful establishments could possibly include a private high school, a sporting team, or even a business. Typically, private schools enforce the policy that a uniform most be worn by all enrolled students. But why hasn’t the majority of traditional public schools, developed uniform policies? Benefits of uniforms within schools may include, students feeling more professionalRead More Problems with Education Essay1529 Words   |  7 Pageslives of all people all over the world. What we learn, not just in the classroom, shapes who we are. We take our education everywhere we go. We use it when talking to our buddies about sports or music, we use it while solving a math problem, we use our education while debating with our family whether or not we should watch TV or go to the movies. Our education is the foundation of who we are, since every decision we make and every thought we think is dependent on what we know. Imagine how different

Love in Knights Tale and Wife of Baths Tale Essay

Love in Knights Tale and Wife of Baths Tale The Canterbury Tales, written by Geoffrey Chaucer around 1386, is a collection of tale told by pilgrims on a religious pilgrimage. Two of these tales, The Knights Tale and The Wife of Baths Tale, involve different kinds of love and different love relationships. Some of the loves are based on nobility, some are forced, and some are based on mutual respect for each partner. My idea of love is one that combines aspects from each of the tales told in The Canterbury Tales. In The Knights Tale, the love between the two knights and Emelye is intensely powerful. The love that Palomon and Arcite feel towards Emelye is so strong that the two knights feel that it is worth more than†¦show more content†¦While they are both incarcerated, Palomon speaks very highly of Emelyes beauty. All of what he has to say of her is about her physical attractiveness. This is not something that I would want to base my ideal love on. Looks will age, but the heart will not. In The Wife of Baths Tale, a knight is forced to marry a wretched old woman. The knight and the old woman do not get along well, and when the old woman suggests that she make things better, the knight responds saying that the woman is old and that nothing good could come out of this situation. A love relationship such as this could never last because there is no attraction-physical or mental. A major factor in love is physical attraction between the two partners. Here there is no attraction. Two people cannot love each other if they cannot stand to be in one anothers presence. The knight can hardly bare to look at his wife, let alone sleep with her. Despite the fact that the knight despises her, the old woman persists on getting the knight to love her. While the knight is complaining about how terrible his marriage is, the old woman says he will give him the choice of she either being old and unattractive, or young and more attractive, making males more attracted to her. She tried to give him the choice of which way he wanted her, when in all reality, she was gaining more control over him by allowing him to think he had control over her. After this, the old womanShow MoreRelatedCourtly Love in The Knights Tale and The Wife of Baths Tale1353 Words   |  6 Pagesseemingly clichà © finale encompasses all the ideals of courtly love, which began in the Medieval Period and still exists today. While these ideals were prevalent in medieval society, they still existed with much controversy. Geoffrey Chaucer, a poet of the period, comments on courtly love in his work The Canterbury Tales. Through the use of satiric elements and skilled mockery, Chaucer creates a work that not only brought courtly love to the forefront of medieval society but also introduced feministicRead More A Comparison of Love in The Knights Tale, Wife of Baths Tale, and Franklins Tale1139 Words   |  5 PagesLove in The Knights Tale, Wife of Baths Tale, and Franklins Tale    The Canterbury Tales, written by Geoffrey Chaucer around 1386, is a collection of tales told by pilgrims on a religious pilgrimage. Three of these tales; The Knights Tale, The Wife of Baths Tale, and The Franklins Tale, involve different kinds of love and different love relationships. Some of the loves are based on nobility, some are forced and some are   based on mutual respect for each partnerRead MoreTheme Of Love In The Canterbury Tales887 Words   |  4 Pagesmessages of love throughout the centuries. There exists many tales and accounts that teach important lessons to the society. The writers have taken the opportunity to express their thoughts and feelings about the society as a whole. For instance, in these Canterbury Tales, love has been painted in many different ways. This paper is going to explore the theme of love in these three chosen Canterbury Tales: the Knight’s Tale, the Wife of Bath’s Tale, and the Miller’s Tale. â€Å"The Knight’s Tale† is the firstRead MoreEssay on The Wife of Bath: Illustrating Courtly Love956 Words   |  4 Pagesthe Middle Ages, when The Canterbury Tales was written, society became captivated by love and the thought of courtly and debonair love was the governing part of all relationships and commanded how love should be conducted. These principles changed literature completely and created a new genre dedicated to brave, valorous knights embarking on noble quests with the intention of some reward, whether that be their life, lover, or any other want. The Canterbury Tales, written in the 14th century by GeoffreyRead MoreWhat a Story Reveals about the Story Teller Essay1377 Words   |  6 PagesCanterbury Tales from the view of a pilgrim journeying with many other travelers who all had tales to tell. I believe that the stories told by the characters in Chaucers book gives us insight into the individual spinning the tale as well as Chaucer as the inventor of these characters and author of their stories. There are three main characters whose stories I will be using as examples: The Knights Tale, The Millers Tale, and The Wife of Baths Tale. The knight told a tale of love, braveryRead More Passive Women in Chaucers Canterbury Tales? Essay1466 Words   |  6 PagesWomen in Chaucers Canterbury Tales? One argument that reigns supreme when considering Chaucer’s The Canterbury Tales is whether or not there is an element of anti-feminism within the text. One thread that goes along with this is whether or not the women of The Canterbury Tales are passive within the tales told. This essay will explore the idea that the women found within the tales told by the pilgrims (The Knight’s Tale, The Miller’s Tale and The Wife of Bath’s Tale to name a few) are not passiveRead More Mixed Feminine Message in Wife of Baths Tale by Geoffrey Chaucer1589 Words   |  7 PagesMixed Feminine Message in Wife of Baths Tale by Geoffrey Chaucer In the Wife of Bath’s Tale by Geoffrey Chaucer, various women, such as the Queen and the old hag, stake their claim to authority over men. Yet, they do so in a very covert manner. The knight has clearly abused his male power. He is a rapist. With the help of women, however, he is rehabilitated and seems to achieve the ultimate happiness. When these women support the feminist viewpoint that women should have mastery over theirRead MoreSpeech About The Wife Of Canterbury Tales828 Words   |  4 Pageslistening to all of your tales while we were at it. All of us come from different backgrounds and social standing, and that’s what makes your own tales so interesting! Tonight, as we gather around the fireplace, I shall declare who intrigued me the most with your tale. The winner shall be given a big prize — a hot delicious meal prepared by our talent chef. During our journey to Canterbury, we’ve heard different tales ranging from tragedies to comedies. We’ve also heard many tales that we could learnRead More Chaucers Canterbury Tales Essay - Marriage in The Wife of Baths Prologue and Tale672 Words   |  3 PagesGeoffrey Chaucers The Wife of Baths Prologue and Tale The disparity in the outcomes of the hags marriage and Alisons marriages in Geoffrey Chaucers The Wife of Baths Prologue and Tale depends in part on the womens differing expectations of their husbands. The hags modus agendi depends on a knights obligation to honour his pledge, whereas Alisons modus operandi depends on her husbands conduct after marriage, i.e. on her circumstances. Having saved the knights life, the hag asks theRead MoreEssay about The Significance of Women in Chaucers The Cantebury Tales3353 Words   |  14 Pagesin Chaucers The Cantebury Tales      Ã‚  Ã‚  Ã‚   In Geoffrey Chaucers The Cantebury Tales, many stories are told leading to a wide range of topics.   One particular and significant topic Chaucer touches on many times is the role of women.   In stories such as The Millers Tale, The Knights Tale, and the Wife of Baths Tale the women of each story are portrayed extremely different.   Alisoun, Emelye, and the wife of Bath, each exemplify three dissimilar ways in which women love.   The way Chaucer describes

The Coquina Rock Diagenesis, and Sedimentary Rocks

Type of Rock The rock coquina is originally a sedimentary rock. Sedimentary rocks are made up of sediments. The sediments are formed by the mechanical or chemical activities of the natural activities like running water, blowing wind, glaciers etc. this which causes disintegration and decomposition of the pre-existing rocks. The products of decay are transported to some depositional sites by the natural agencies, where they get deposited and with subsequent compaction form sedimentary rocks (Hefferan, O’Brien, 2010). . The sedimentary rocks usually accumulate under a great variety of conditions. This shows the variation in rock, chemical structure as well as in texture. Weathering is the most important process that operates in the†¦show more content†¦Rock Composition The most common chemical sedimentary rock is limestone. Composed mostly of the mineral calcite (CaCO3), limestones are formed by biochemical processes in shallow seawater (Jahnert, 2012). Coral and algae are especially important limestone builders. Coquina is a form of biochemical limestone. It is an allochemical rock, meaning it is made up of mostly broken down shells, skeletal remains, and gravel (sand). Most coquinas are composed of invertebrate seashells, usually mollusks, and shells of saltwater organisms but freshwater versions exist as well (Schmidt, 1979). Other variations of limestone result from the deposition and cementation of calcium†rich shells, shell fragments, corals, algae, and the remains of tiny marine organisms. (Hefferan, O’Brien, 2010). ). Coquina contains little to no matrix (cement) and what matrix does exist is composed of firm microcrystalline calcite. Under the Folk Classification, coquina contains allochmes. Allochems are types of fossils with sparite cement which would make it biosparite. Coquina rock has the ability to absorb large amounts of water. This absorption of water makes the surface of the coquina constantly damp. According to the Dunham Classification, which is a produced classification of carbonate rocks, coquina falls under grain-supported and lacks mud. Everything that keeps the rock held together is mostly the shells themselves. Every rock has specific mineral properties that

Epic of Gilgamesh Essay - 1021 Words

Epic of Gilgamesh . Mesopotamia, current day Iraq, derived its name from words meaning, the land between the rivers, which refers to the Tigris and Euphrates. This land was inhabited during the fourth millennium B.C.E. and throughout time transcended into political and military organizations. The significance of these cultures revolved around important warrior figures and their impact on society. The most important figure that will be discussed is the protagonist from The Epic of Gilgamesh. Many consider it to be the greatest literary composition written in cuneiform Akkadian around 2150 BC. This epic portrays the life of the great warrior, Gilgamesh. It chronicles how his victories, both militaristic and internal,†¦show more content†¦Gilgamesh demonstrates these same tactics when he finds his community in danger. For example, Gilgamesh seized the Bull of Heaven, which came down from the skies, in order to protect his cherished citizens. 4 Protection of the city is Gilgameshs main o bjective. He states, I shall face unknown opposition, I shall ride along an unknown road. 5 Here, Gilgamesh seeks out to Pine Forest where he slays Humbaba, in order to exterminate evil and safeguard his city. Sumerian cities also faced external tribulations because of their wealth and virtually defenseless entrances o their land. Because the land and location was so flat and vulnerable the cities built defensive walls and organized military forces.6 Gilgamesh built a very similar structure. The wall of Uruk was an amazing barrier that sheltered every square mile of land. The citizens of Uruk claimed the wall to be the pure treasury. 7 It becomes evident in Mesopotamian culture as well as with Gilgamesh that major defense mechanisms are needed in order to maintain security. When a city --state gains structure the next step is to become proactively aggressive; therefore, conquering and punishing other cities. For example, External threats came later to Egypt than to Mesopota mia, but the invasion of the Hyksos prompted the pharaohs to seize control of regions that might pose future threats. 8Show MoreRelatedGilgamesh And The Epic Of Gilgamesh988 Words   |  4 PagesThe maturation of Gilgamesh and his desire to acquire wisdom throughout his journey is quite apparent. By overcoming difficulties such as upholding Uruk, becoming friends with Enkidu, and various other scenarios, Gilgamesh proves that he did in fact grow up throughout the epic. As the epic starts, Gilgamesh is portrayed as a self-centered, self-admiring leader who believes that he is the only individual that can lead the city of Uruk. Gilgamesh believes that he is a god-like figure and often refersRead MoreThe Epic Of Gilgamesh : Gilgamesh1013 Words   |  5 Pages Gilgamesh in 2015 Even though the epic Gilgamesh is thousands of years old, it is still read today. Why would the era of technology read an epic this old? This is because the themes in Gilgamesh are still relevant. In addition, the themes are experiences that Gilgamesh went through in his life period, and serve as lessons for the current readers. Gilgamesh’s themes include journey, legacy, love, and death. These themes make Gilgamesh a vital reading for the 21st century citizens because peopleRead MoreGilgamesh : The Epic Of Gilgamesh876 Words   |  4 PagesIn The Epic of Gilgamesh a young man meets and befriends a wild man named Enkidu. Enkidu, once a man who lived among animals, became civilized after having sex with a female. From this point on Gilgamesh and Enkidu’s relationship start, but shortly into the novel Enkidu becomes sick and dies. This is the start to Gilgamesh journey in attempting to avoid death by seeking immortality. In his quest Gilgamesh meets several people all w ho assign different routes to the next person he should speak to.Read MoreGilgamesh : The Epic Of Gilgamesh1194 Words   |  5 Pages The Epic of Gilgamesh is a Mesopotamian epic poem loosely based on a real king who ruled sometime around 2700 BCE. The standard version of this epic was written in the Akkadian language. In this epic poem, Gilgamesh is King of Uruk, he is one third mortal and two-thirds god; he is described as a strong, arrogant, and unruly king that does not show much consideration for his actions. Gilgamesh is a very egocentric person; he has no respect for the feelings of others and does not care about howRead MoreGilgamesh : The Epic Of Gilgamesh909 Words   |  4 Pages â€Å"The Epic of Gilgamesh† is a didactic story set out to expose the inevitability of death. The true meaning of this story is sometimes overlooked because the story is told in heighten language not easily understood. The epic hero in this story is Gilgamesh; he undertakes a quest for knowledge which is overshadowed by his ignorance. The tragic death of Enkidu, Gilgamesh’s trusted companion forces the epic hero to change his perception of death. To overcome great obstacles one must be willing to putRead MoreGilgamesh The Epic Of Gilgamesh877 Words   |  4 PagesThe Epic of Gilgamesh the lines that are repeated at the beginning and end of the epic show that only immortality a human can gain lies in creating things that last beyond a person’s lifetime. While at the beginning of the epic Gilgamesh is seeking eternal life, when he concludes his journey he realizes that he has created an enduring legend through the foundation of his city, Uruk. Through this legend, Gilgamesh can live on in the memory of his people, long after he has passed away. The epic is ableRead MoreThe Epic Of Gilgamesh And Gilgamesh1422 Words   |  6 PagesIn the Epic of Gilgamesh there are many notable relationships but the relationship between Gilgamesh and Enkidu is hands d own the most noteworthy. When analyzing the relationship of Gilgamesh and Enkidu there are many factors that go into play. It is really the sole foundation of the whole Sumerian epic and it really changes the whole personality of Gilgamesh. In order to get a better understanding of how the two characters complement each other we have to first break down their individual appearancesRead MoreGilgamesh : The Epic Of Gilgamesh2225 Words   |  9 PagesEpic of Gilgamesh In the Epic of Gilgamesh, Gilgamesh became a hero and Enkidu helped Gilgamesh grow and develop as a person, a leader, and a hero. Heroism is a major theme of this story. Gilgamesh also overcame the obstacle of his best friend dying and persevering when he had no other choice but to give up. The Epic of Gilgamesh was a story about a leader named Gilgamesh. Gilgamesh ruled the city of Uruk and along the way, he learned how to become a better leader. During this time, the gods createRead MoreGilgamesh : The Epic Of Gilgamesh1400 Words   |  6 Pages The Epic of Gilgamesh Introduction The Epic of Gilgamesh is the story about Gilgamesh, the King of Uruk and Enkidu, their friendship, how Enkidu dies, how Gilgamesh mourns the death of his friend and finally he understands enlightened truth . Most of this story is narrated from Gilgamesh’s point of view. The story is set in Mesopotamia and the portrayal of Gilgamesh is ironical. He is described as a king of immense vigor and strength who is not benevolent with his subjectsRead MoreThe Epic Of Gilgamesh And Gilgamesh Essay2053 Words   |  9 PagesWhile the women in the Epic of Gilgamesh may not be the primary focus of the epic, which instead recounts more of Gilgamesh’s own trials and travails, they still play quite vital roles in their interactions with both Enkidu and Gilgamesh. Women such as Shamhat, Ninsun, and Ishtar in The Epic of Gilgamesh are often portrayed with a particular emphasis on their intrinsic connections to civilization—and in the case of Shamhat and Ninsun, in terms of their m otherly characteristics as well—which serves

Lab Report Conclusion Free Essays

Conclusion In this experiment, we measured the mass of 4 gasses; oxygen, carbon dioxide, helium, and lab gas. We took a Ziplock bag, and turned into a non-stretchy balloon, and filled with each gas and measured the apparent mass then calculated the actual mass, then find a ratio between the mass of oxygen and the other gasses. We tried to keep the pressure about the same each time so our calculations would be more accurate. We will write a custom essay sample on Lab Report Conclusion or any similar topic only for you Order Now We found out that the heaviest was carbon dioxide, and the lightest was helium. In fact, helium and lab gas had a density below 0. Anyways, it turned out that our apparent masses were very different from our actual mass calculations; for example oxygen’s apparent mass was 28. 33g but its actual mass was 4. 10g. We also found the ratios, and after collecting class data, our carbon dioxide ratio was 1. 39/1g, our helium ratio was . 21/1g, and our lab gas ratio was . 59/1g. Then we had to come up with two hypotheses to figure out why one gas is heavier (denser) than another? Well, we came up with hypothesis #1: The different molecule mass hypothesis, and hypothesis #2: The more molecules in the same volume hypothesis. After having a class discussion, turns out that hypothesis one is more reliable due to Avogadro’s hypothesis; if two gasses at the same temperature and equal volume contain equal amount of molecules. So according to the statement above, the carbon dioxide molecules must be 1. 39x bigger than an oxygen molecule, a helium molecule must be . 21x bigger, and . 59x bigger than an oxygen molecule. How to cite Lab Report Conclusion, Essay examples

Lab Report Conclusion Free Essays

Conclusion In this experiment, we measured the mass of 4 gasses; oxygen, carbon dioxide, helium, and lab gas. We took a Ziplock bag, and turned into a non-stretchy balloon, and filled with each gas and measured the apparent mass then calculated the actual mass, then find a ratio between the mass of oxygen and the other gasses. We tried to keep the pressure about the same each time so our calculations would be more accurate. We will write a custom essay sample on Lab Report Conclusion or any similar topic only for you Order Now We found out that the heaviest was carbon dioxide, and the lightest was helium. In fact, helium and lab gas had a density below 0. Anyways, it turned out that our apparent masses were very different from our actual mass calculations; for example oxygen’s apparent mass was 28. 33g but its actual mass was 4. 10g. We also found the ratios, and after collecting class data, our carbon dioxide ratio was 1. 39/1g, our helium ratio was . 21/1g, and our lab gas ratio was . 59/1g. Then we had to come up with two hypotheses to figure out why one gas is heavier (denser) than another? Well, we came up with hypothesis #1: The different molecule mass hypothesis, and hypothesis #2: The more molecules in the same volume hypothesis. After having a class discussion, turns out that hypothesis one is more reliable due to Avogadro’s hypothesis; if two gasses at the same temperature and equal volume contain equal amount of molecules. So according to the statement above, the carbon dioxide molecules must be 1. 39x bigger than an oxygen molecule, a helium molecule must be . 21x bigger, and . 59x bigger than an oxygen molecule. How to cite Lab Report Conclusion, Essay examples

Brand Identity and Positioning

Question: Discuss about the Brand Identity and Positioning. Answer: Introduction: The success of any business depends on the brand identity and the positioning of the company in the market. Brand identity can be defined as the ways in which the company represents themselves in front of the consumers to help them get an perceived value about the company (Kavaratzis and Hatch 2013). The ways in which the product of any company is strategically placed in the market to remain distinguishable from similar products within that market is known as brand positioning (MacInnis, Park and Priester 2014). Through this report, one strong and one weak brand have been chosen. The globally acknowledged chocolate company Cadbury has been chosen as the strong brand. On other hand, the chocolate brand from Australia named Havenhand represents the weaker brand in our report. The first part in this report gives a brief description about the background of the two companies. In the second part the report speaks about the CBBE model and the brand identity and positioning system of both the companies. Then the report tries to highlight the things that should be changed within the weaker organization to help it gain access to a wide range of markets. In other words, this part discusses about the repositioning strategy. The report is then summarized in the conclusion paragraph. Background of the companies: Cadbury: The John Cadbury in United Kingdom has founded the company Cadbury 193 years ago. Mondelez International now owns the multinational company since 2010. After Wrigleys it is the most famous brand in the world and operates in more than 50 nations (www.cadbury.co 2017). Cadbury has been head-quartered in Uxbridge region in U.K. The company has earned revenues of around $4 billion during the year 2015 (www.telegraph.co.uk 2012). The first store started by selling drinking chocolates and cocoa and the globally loved chocolate named Dairy Milk was launched in the year 1905. U.K, China, Australia and India provides the biggest market of this company for this company. On other hand, Argentina, Thailand, Egypt, Saudi Arabia and the gulf markets are the potential growing market for this company. The company had recently launched its products in three countries namely Philippines, Indonesia and Saudi Arabia. At present the company has been providing employment to over 71657 people. During 2010, Kraft Foods took over the ownership of the company and after that in 2012, they successfully increased their profit by 1.8% from their previous years (www.cadbury.co 2017). Havenhand: Havenhand is amongst the well-known chocolate company existing in Australia. It specializes in producing fruit chocolates. The company has been catering only to Australian customers with their wide range of chocolate products. It also has their own chocolate caf where people can go have breakfast, lunch and even afternoon snacks while enjoying the scenic beauty of the Murray river (www.havenhandchocolates.com 2017). They are well-known for using the best quality sun-dried fruits from Riverland. They use premium quality Belgium chocolate for preparing their unique combination of more than 300 varieties of chocolates, truffles and novelties (www.havenhandchocolates.com 2017). The reason behind choosing this company in our report is that in spite of being such a well acknowledged brand in Australia, the company still does not cater to global customers. Hence, there must be some issues that have been drawing back the company from expanding globally. Through this report, some repositionin g strategies is going to be identified which might help this company to flourish in their business. Brand identity and Positioning Strategies: CBBE Model: Professor Kevin Lane Keller formulated a model through which any company, organization or business might shape their presence in the market (Sirianni et al. 2013). His famous model has been termed as Consumer-Based Brand Equity model (CBBE). According to Prof. Kevin, the success of any brand does not take place overnight. The company needs to pass through several stages creating a positive image of their products in peoples eyes (Keller 2016). There are four major steps through which any company must pass before getting globally acknowledged. These steps have been highlighted in the diagram below. Figure 1: CBBE MODEL by Kevin Lane Keller Source: Cadbury based on CBBE Model: Figure 2: CBBE of Cadbury Source: Created by Author From the figure above it can be easily said that Cadbury has been successful in moving up the pyramid of CBBE by creating brand recognition, giving people a feel good factor and remaining affordable by almost all those who loves chocolate. The company has a wide range of product portfolio customized in accordance with the taste and preference of the nations where it operates (Gupta 2014). Out of all its products, Dairy Milk has been the most famous one which has been attracting global consumers since 1905. Havenhand based on CBBE Model: Figure 3: CBBE of Havenhand Source: Created by the Author The figure above clearly indicates that the chocolates of Havenhand are recognized and used by Australians only. There has been lack of brand recognition outside the country (Trott and Sople 2016). In spite of the fact that this company also provides a wide variety of products in different stylized packages, the company still lacks in creating a successful brand image which would help it penetrate the foreign market. Positioning of the brands: Now, with the help of positioning map the existing condition of both the company has been shown below. Through this mapping, peoples perception about different brands and its competitors are highlighted for the ease of comparison (Singh, kalafatis and Ledden 2014) Figure 4: Positioning Map Source: Created by the Author In this positioning map, the violet star indicates the position of Cadbury Products whereas the red star indicates the positioning of Havenhand chocolates. It has been observed that Cadbury has kept a wide range in its product prices. It falls under the category where it provides high quality products at low prices. This has been possible as the company caters to a large basket of consumers and production in bulk amount reduces per unit cost involved in productivity (MacInnis, Park and Priester 2014). On other hand, company Haverhand positions itself where the price of its products are higher than that of Cadbury but at the same time there has been compromise with the quality of the products. This compromise has not been done purposely on companys behalf but it occurred as a result of small scale operation dealing with chocolates and fresh fruits. Repositioning Strategy: The way in which Cadbury became globally acknowledged has been seen in the above section. Now, for Havenhand to become a stronger brand than it is, it must re-position itself in the market creating a higher brand value. The strategies that Cadbury has taken up in its long journey but Havenhand still do not use are given below: Spreading their products amongst customers through several channels like local stores, retailer, supermarkets and even chocolate vending machines Keeping a wide range of prices keeping in mind the affordability of different customer segment Advertising their products through both print and online media and attracting customers Adapting cultural diversity of the nations where it operates Targeting different segment of customers like kids, younger generation, adults and even old people through value-oriented advertisement Conclusion: The entire report can be summarized by stating that the success of any company, organization or brand depends upon several factors. Through our report it has been observed that Cadbury has been able to establish its brand identity in the global market. It has successfully followed the four step pyramid of the CBBE model. On other hand, Havenhand being a reputed chocolate brand has not been able to open itself up in the global market. By comparing the strategies of these two brands it can be said that Havenhand has some flaws in their strategy. They are not targeting their customer properly and keeping the price of their product on the higher side of the market segment. In addition they do not have a large number of stores in the market and hence distribution of their products remains constricted. Hence, it can be concluded by stating that if it can gradually adopt the above mentioned re-positioning strategy it would be able to reach out to more customers and thereby climb up in creat ing a high brand identity. References: Gupta, R.K., 2014. Secrets of Building a World Class Brand.Siddhant-A Journal of Decision Making,14(4), pp.344-356. Havenhandchocolates.com. (2017).Havenhand Chocolates. [online] Available at: https://www.havenhandchocolates.com/ [Accessed 5 Feb. 2017]. 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